People usually come to us when they need websites, mobile apps, logos or print collateral. That is what we produce, but it is not what we do. Every project is unique. Every client brings a distinct set of challenges to solve. For these reasons, we are at our best when we come alongside our clients and shape something that uniquely fits their needs and the needs of their audience. We don’t have a cookie-cutter website to build off of; we have an effective process that meets goals.
Research is the first and most important step in good design. It informs all other decisions for the rest of the project. It’s like studying before the big test. There may be other things that you would rather be doing, but when the test rolls around you know your answers are right. We do our research so that we understand your who your audience is and how they think.
Good research inspires good strategy and good strategy leads to design that meets goals. Design without strategy is art. Strategy without research blind. When it comes to business, we don’t like to guess and neither should you. Otherwise, we might as well be playing pin-the-tail-on-the-donkey… only in this game, there is no make-your-own-sundae or balloon animals afterwards.
We start with high-level concepts and quick mock-ups before we refine our designs into a final product using our design expertise and your business expertise. Meanwhile, we constantly evaluate our direction against the research and strategy to make sure the goals are driving our progress.
We are excited to be working with the Internet and technology in such an innovative and challenging time. An Italian sports car needs a V12 engine and websites and apps need powerful and reliable technology in order to fulfill their goals. That’s why we make it a priority to seek out and use the technology that will produce the best results.